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If you are reading this you and your
computer system must have survived the millennium bug
But before you start congratulating yourself stop a minute and ask
yourself a few questions:
What programs have I not run yet this century?
Is there a month end routine or an archive routine that may yet totally
screw things up?
When does your year end, and what routines will you be running for
the first time at your year end?
So play safe - do not overwrite
that backup from last year yet, and make sure you have decent backups
before running any procedures for the first time this year.
Long Domain Names
One of the 'big' happennings on the
web is the availability of long domain names, over 60 characters rather
than the old limit of about 20.
All the internet marketing gurus are
saying get your long domain name now while stocks last and
create your domain name stuffed full of keywords to drive trillions
of visitors with their electronic wallets to your web site.
The idea is that you decide what keywords
a searcher is most likely to use when he wants to buy the sort of
product or service that you provide.
You then register two .com domains with the keywords embedded in the
name, one with hyphens between each keyword one without. You then
create a web page to sell your product and ensure that the page contains
a reasonable number of the keywords.
The pages are then submitted to the search engines in the hope that
they appear at the top of the results for your targeted keywords.
Sounds like a good idea, and for an
investment of less than $100 probably worth trying. Apparently thousands
of such domains are being registered on a daily basis.
Before rushing out and registering
thousands of domain names stuffed full of your keywords, let's consider
some of the possible drawbacks:
will the search engines really give such pages a top ranking?
What about the possibility of duplicate pages being dropped by the
How much effort will you need to put in to create each page to contain
When trying to score high on search
engines always remember that the search engines want to serve up good
relevant content filled pages to their searchers.
So the first, most important, trick is to have your pages full of
good content. A secondary consideration is how to create a good title,
meta tags and domain names.
Buying and Selling
As well as the new 'long' domains it
is still possible to buy a good short domain name. In addition to
the obvious .com domains it may be worth considering a .net or .org
domain. The restrictions on these have now been relaxed if not entirely
dropped. The original idea was that
.org domains were for non profit
.net for network services.
There are also the other domain endings
such as .cc .ac .nu .to which were allocated to individual countries
but have been made available for everyone.
There were a lot of people who registered
domain names when payment could be made on account who believe that
paying bills is an optional extra.
A lot of these .com domains are now starting to come back onto the
market due to non payment and can be picked up at a reasonable price.
With the news that business.com sold
for $7.5 million a whole industry dedicated to buying and selling
and trading in domain names has gone into overdrive.
Now, how much would Busiiness.com
For more info about long domain names
and domain name trading and valuing please check out the following
To research keywords:
To research domain names:
eshoppers.com Register your .com .net .org long domain name
Spam Bots Update
Last month we looked into
some ways of protecting email addresses on web pages from being harvested
by spam bots. It would appear that most spam bots can, at the moment,
be foiled by using a simple cgi script. So instead of coding a mailto
tag as follows:
I now use a cgi scripts
so far I have received
7 spam messages to this address over a two month period, the test
above should tell us exactly which email address is found by the spam
bots. I'll update you with the details in the next newsletter. If
you want the code have a look at the December newsletter at www.amcho.com/newsletters/1999-12.htm
© 1999 Amcho Computer Services Ltd.
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Amcho Computer Services Ltd
Little Honeycombe, Tamar Way, Gunnislake, Cornwall, Pl18 9DH. UK
phone: 08707 41 40 50 UK National Rate (or 01822 833 690)
UK fax number: 0870 124 6863
US fax number: (916) 314 8961
www.amcho.com/newsletters/2000-01.htm January 2000