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This issue of the February
newsletter is a bit late, but at least it will come out during the
correct month, It may be the 1st of March in the UK but in the USA
it is still the 29 Feb.
One reason for the late
appearance of this newsletter is that I spent quite a bit of time
revamping the Cornwall Methodist Church web site at MethodistCornwall.org.uk
Please have a look - feedback
would be appreciated.
In particular - while you are there click on the link to www.TheHungerSite.com
Hunger Site belongs to the United Nations Food programme and they
have set up a "donate a meal" button. All you do is click the button
and the meal is funded by the advertisers. No purchase needed - totally
free to you - but if you do want to purchase something so much the
better. Use the link below - the hunger site is at the top of the
More on Long Domain Names
Ken Envoy of Make Your
Site Sell recently poured some cold water over the long domain names
you stop to think for a moment about the enormity/complexity of Search
Engine ranking, it's just not logical to think that a string of letters
in a domain name will be of much importance in determining relevance.
There are just too many other way-more-important factors. And for
another thing, what separates the words -- how does the engine even
decide where one word stops and the next starts? Underscores? Dashes?
Or nothing? Of course, I guess we should just buy every permutation
and combination... "just to really lock it up!" Right? Here's the
bottom line on long domain names... If you absolutely can't find a
nice short domain that tells your story, longer domains *do* provide
some flexibility. So it's nice to know the option exists. But that's
it. The minimal (if any!) edge of your keyword string appearing in
a 67 letter domain can NOT begin to justify the expense of running
out and "locking up" a whole bunch of domain names, Good selling is
simply matching the right products to the right people with the right
needs at the right price and at the right time. It's not about tricking
folks out of their money.
If you want to read more
'words of wisdom' Ken produces three ezines relating to 'Make Your
Site Sell': If you want to look at some other examples:
SELL! is available free to anyone who signs up. This particular
issue is a powerful case study that shows the reader how to make a
site that SELLS!
FIVE PILLAR AFFILIATE REPORT is for affiliates only, you will
need to subscribe to the affiliate program, but you can sign up free:
This issue concentrates on the importance of pree-selling your customers
before sending them to your affiliate link:
FROM THE EDGE is only available to those who have purchased the
Make Your Site Sell book, but you can have a quick preview at http://articles.sitesell.com/realnames/?amcho.html
Most "latest and greatest" Net developments simply waste our time.
Today's "hot new technology" is tomorrow's "whatever happened to...
?" But occasionally, something comes along that sticks. When that
happens, we publish The EDGE, which explains how you can best take
advantage of it. This particular issue is "the definitive work on
how to get the most bang for your buck at RealNames."
for Pets (advert)
If you live in the UK you
are probably aware that you can have a microchip implanted beneath
the skin on your pet, and take it abroad with you and not worry about
having the animal go into quarantine on its return.
This is great if your pet
is a cat or dog, but the Society for the Preservation of Stick Insects
as Pets requests that you send a letter to your MP asking that stick
insects be allowed to be processed via the old system till the size
of microchips has been reduced further.
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Amcho Computer Services Ltd
Little Honeycombe, Tamar Way, Gunnislake, Cornwall, Pl18 9DH. UK
phone: 08707 41 40 50 UK National Rate (or 01822 833 690)
www.amcho.com/newsletters/2000-02.htm February 2000